Hotel chains
Global OTAs & meta search
Specialized OTAsLand travel, localized
Transportation providers
One connected ecosystem to convert travel intent.
From exclusive travel data to real-world attribution and proven economic impact. Built for tourism boards, hospitality groups, airlines, airports, tourism development authorities, luxury retail and duty-free operators, and media agency partners.
01· Amadeus Data-Driven Solutions
TruReach DEMAND
TruReach DEMAND identifies, qualifies and quantifies the buyers, not the browsers: high-propensity travelers with the means and demonstrated intent to travel, including those actively considering competing destinations. By identifying demand before the destination decision is locked in, TruReach gives destination brands the opportunity to influence choice and convert travel intent into arrivals and spend.
Predicting intent vs knowing it
We don't predict travel intent. We observe it.
Most audience platforms infer intent from online behaviour. Amadeus sees actual travel transactions, providing deterministic signals based on confirmed bookings.
DeterministicAmadeus
Flight bookedTicketed, with dates and routes
Hotel reservedRoom confirmed, check-in dated
Car rental confirmedPick-up and return booked
A confirmed transactionThis person is travelling. We know where and when.
ProbabilisticAffinity
Browsing travel contentDestination pages, in a browser tab
Reading destination articlesEditorial, not a purchase
Searching for flightsA query, not a booking
An inferenceIs this a real luxury seeker, or someone reading about one?
Targeting pitfalls
26M addressable. 3M worth addressing.
Two ways to size the same audience: inferred from behaviour, or observed from bookings.
Addressable audience
Probabilistic · affinityTravel lovers on a social platform
26MDeterministic · AmadeusFirst & Business Class travellers who searched or booked high-end leisure destinations (UAE, Seychelles, Maldives)
3M
8.7x
Nearly nine times the reach, the same brief with the definition loosened until it scales.
From signals to scalable audience personas
How a booking record becomes an addressable audience.
First-party transaction data from across the distribution system, resolved into data points, then into segments you can buy.
Trip dates
City
Country
Routes
Hotel / air / car intent
Rule-basedSearched a destination, booked
Travel intentSearch and booking likelihood by destination
Custom retargetingFrom previous campaigns
ContextualReading about attractions in a market
Annual bookings471mAmadeus bookings database
Searches daily270m+Worldwide travel demand
Global travel market88%First-party reach
Forward-looking data12moOn-the-books, updated
02· OTA Native Solutions
TruReach NATIVE
TruReach NATIVE places relevant content inside OTA search results and travel websites, right as someone compares destinations, extendable to a custom landing page. Bought on live search and basket intent, it reaches 100M+ travelers across 100+ sites, delivering 1M+ clicks a month.
Travel search behaves like search
Travellers tell the OTA exactly what they want.
Destination, dates, price, airline choice: clear, declared intent. Just like a search engine, the results are paid placements, bought on a CPC basis.
Online travel agency · resultsCPC
Dubai · 12–19 Mar · 2 adults · economy
Paid
Paid
Paid
Paid
Organic
Organic
We are not creating demand. We capture existing demand at the exact moment a traveller is choosing where to fly.
Destination keywords · UK searchers
Spain
455K
United Kingdom
410K
Turkey
160K
Italy
149K
Amsterdam
136K
Netherlands
132K
London
130K
France
125K
Egypt
104K
Paris
94K
39%of global travel bookings are made via OTAs
The gap
The intent exists. The access is fragmented.
Demand is spread across dozens of OTAs, each with its own ranking mechanics.
Demand is spreadTravellers search wherever they already shop.
One at a time limits scaleA single OTA reaches that OTA's users only.
Visibility slipsWithout native placements, exposure follows OTA ranking mechanics, not intent.
The solution
Turning declared intent into scalable activation.
Ads launch as a traveller actively researches a specific city on the OTA, on a CPC model, activated in native formats.
Search queries
URL keywordsOptimally matching keywords from the page
Destination keywords
Theme keywordsCruise, wellness, family
Keyword list agreed per campaign
Travel search ad unitIn the results, desktop and mobile
LightBoxOverlay unit
Native ad unitsMatched to the host page
Launched on researchAs the traveller looks up a specific city
CPC pricingYou pay for the click, not the impression
Custom landing pageThe experience can extend to a page built for the campaign
Travel sites100+One connected activation
Travelers100M+Reached across the network
Clicks1M+Delivered per month
PricingCPCPay per click
03· Digital Out-of-Home Solutions
TruReach OOH
TruReach OOH plans and activates data-led digital out-of-home campaigns market by market, using real-world mobility and audience signals to identify the locations, moments and environments most likely to influence travelers. Airport and travel-context triggers enable brands to reach high-value audiences throughout the travel journey, while campaign measurement tracks audience delivery, creative performance and brand-lift outcomes.
Behaviour-led planning
15–40%increase in ROI
Mapping movement to impactful touchpoints.
01 Identify the audience
02 Locate their movement
03 Map a tailored network
04 Record audience tracking
05 Guarantee over-indexed exposure
OOH triggers
Power to adapt the campaign to real-time conditions.
Weather +£0.70
Temperature +£0.70
Air pollution +£0.70
UV index +£0.70
Traffic +£0.70
Airport +£2.00
CPM uplift per trigger. The airport trigger targets flights to and from a chosen market, only screens in airports that have those routes.
End-to-end accountability
20%visual improvement
Tracking audience, visuals and brand lift outcomes.
Audience tracking
Visual analysis AI eye tracking
Brand lift study
Profitability x2
Brand lift measured on ad recall, awareness, purchase intent and brand favourability, beyond impressions.
04· China Solutions Powered by Fliggy Alibaba
TruReach CHINA
TruReach CHINA combines market intelligence, strategy, creative, media, social commerce and PR into one connected China growth ecosystem. Powered by Alibaba Group's Fliggy travel intelligence and our wider China media ecosystem, TruReach identifies and influences high-intent outbound travellers across the platforms shaping discovery, consideration and travel decisions, then connects activity through to actual arrivals and measurable tourism impact.
Visit TruReach China site
One connected China team
End-to-end marketing, built for China.
From market intelligence to media, social and influence, planned as one system for affluent Chinese travellers.
Strategy
Research, competitive benchmarking, social listening, trend tracking, data and campaign measurement.
Creative
Brand and campaign creative, concept development, localisation and cultural adaptation for China.
Media
Travel-intelligence planning, digital and offline buying, optimisation and reporting.
Social
Social and e-commerce setup, management, content, community and social commerce activation.
PR
KOL, KOC and KOS management, media relations, and online and offline event activation.
Reaching the right Chinese travellers
Qualified14M
Passports170M
Population1.4B
Travel-verified audience
Focused on in-market, frequent travellers and historic travellers, the 1% of Chinese travellers who travel internationally and spend US$225B abroad annually.
One consolidated Awareness → Consideration → Arrival view of the whole traveller journey
A closed-loop measurement framework connecting media exposure and consideration signals to actual destination arrivals and tourism outcomes.
Awareness38.5M▲ 16.6% vs May
Interest1.1M▲ 11.1% vs May
Landings in Saudi15,000AMA verified
Funnel conversion2.79% → 1.39%Awareness to landing
Awareness → Consideration → Arrival funnel
De-duplicated across the traveller journey
Awareness38.5M
Interest1.1M
Landings15K
Platform-reported vs de-duplicated
Contribution by platform at each journey stage
REDYoukuDouyinDe-duplicated
05· Performance
TruReach TAMAM
TAMAM, the TruReach Arrival Media Attribution Model, enables destination brands to buy tourists, not impressions, while building brand equity and destination consideration. Using proprietary travel intelligence and attribution technology, TAMAM identifies, targets and influences high-intent travelers, converting travel intent into verified destination arrivals. Commercial terms are tied to verified arrivals, aligning media investment directly with measurable tourism outcomes.
06· AI Audience Intelligence
TruPersonas: the AI Audience Intelligence layer beneath every TruReach solution.
TruPersonas turns behavioral signals into AI-built personas precise enough to target at scale. Every channel runs on persona-based targeting and reporting, in one system.
1500TBData updated every second
80M+Web destinations pixelated and measured
200BSurvey data points annually
See which solution fits your brand.
Book a strategy call to identify the right combination of TruReach solutions for your brand's growth objectives.
Book a strategy call